Text: Ioanna Karagiorgou
Lacoste, one of the best brands with sporty and casual clothing, is celebrating its 80th birthday with a special-made crocodile pendant, called the Édition crocodile. Jewelry designer Marion Vidal has updated the brand’s signature crocodile in gold and white enamel, giving the famous reptile “a new skin”.
Lacoste was founded in France in 1933 by Rene Lacoste, a famous tennis player. The well-known Crocodile logo comes from the founder’s nickname, which was “the crocodile”. The company is mainly known for sportswear, but produces also high-end clothing, footwear, leather goods, watches, eyewear and fragrances. The anniversary pendant, available from January, conforms with the brand’s simple and classic lines, and will also be released in coral lapis versions under the name “Unexpected”.