ARCHITECTURE: Givenchy Remembers Gio Ponti

 Fashion and Architecture meet once again. This time, the “holy” union happened at the Givenchy Pre-Fall 2013 collection when Riccardo Tisci’s designs met Giò Ponti’s Architecture. Are you wondering about the results?

Text: Mary Giatra

 

After a very feminine collection for Spring/Summer 2013, it seems like the creative director of our beloved Fashion House needed more structure and power. A modern vision of Tisci’s native Italy of the 1970s was the main inspiration for the collection and what is more masculine and industrial than the Milanese architecture of Giò Ponti?

 

Ponti was one of the most important and famed architects of the 20th century. Along with his industrial and furniture designs and the legacy of Domus magazine, which he created, he has been a huge chapter of Design history.

 

Tisci’s sleek silhouettes, like his straight pencil skirts worn over trousers and his minimalist floor-length skirts, recalled some of Ponti’s most iconic buildings like the Pirelli Tower and the Taranto Cathedral, both in Milan. Meanwhile, the playful furniture and product design of Ponti, were the main inspiration for the collection’s modernist patchwork dresses and blouses.

 

The synthesis of Tisci’s creativity and Ponti’s legacy, is a strong, graphic and masculine collection. Sharp angles, geometric patch-works and color-blocking dominate the collection. The color palette looks like it came straight from a Milan postcard and the use of white, black, brown and tan fits exactly the pre-fall feeling.

   

The inspiration is clear and as you see the romance between Fashion and Architecture goes on. We just have to watch the marvellous products of this everlasting love affair.