David Beckham for H&M sneak peek

David Beckham teams up with director Guy Ritchie for H&M’s bodywear campaign film.

Text: Pavlos Satsidis

 

H&M has just released these behind the scenes photos of David Beckham at the making of their new campaign film. Guy Ritchie directed the film and he was kind enough to ask David to run through the streets of Beverly Hills with nothing but his pants on. Now, that’s a controversial campaign film!

While celebrating their collaboration, David Beckham stated: ‘Working with Guy has been a fantastic experience. I hope everyone has as much fun watching the film as I had making it’. On the other hand, Mr. Ritchie says: ‘David makes the perfect leading man. For me this felt more than a campaign, it was like directing a short film’.

The film will debut on 6th February 2013 worldwide, celebrating Valentine’s Day. That’s why there is a colourful new range of Beckham’s Bodywear, including some blue and red trims.