Spring/Summer Campaigns: Part I

Text: Yiota Dendrinou

It’s high time you started making a budget, because the campaigns for Spring/Summer 2013 are finally here and the temptation it’s just around the corner.




The campaign of Hedi Slimane’s first collection for the historic fashion house must, certainly, be very impressive, so Hedi decided to do 2 concepts.

Part 1: Julia Nobis is photographed by Slimane himself, in black and white images wearing androgynous looks, combined with sparkling sequins and oversized hats.

Part 2: British beauty Edie Campbell poses in a series of black and white photos, this time the concept focuses more on specific details, thus the outfits of the Spring/Summer collection are seen in a new light.




 The designer has only released a teaser for his new campaign, but the images are so powerful that we just can’t wait to see the complete result. Shot by Steven Klein, model Malgosia Bela, has white-painted body and wild hair in a minimal concept.



Karl Lagerfeld shots models Stella Tennant and the newcomers Ondria Hardin and Yumi Lambert in a setting that reminds us of a traditional Japanese house and the Spring/Summer campaign has certainly a feeling from the East.




Photographer Angelo Pennetta captures Valerija Kelava and Andres Velencoso Segura in glamorous moments for Spring/Summer 2013. Creative directors, Sandra Choi and Simon Holloway stated that: “This modern and glamorous couple represent a new generation of style. They are the ones you want to know”.



Legendary photographer Sarah Moon is the person behind Valentino’s campaign, shot in a Parisian studio. Models Codie Young, Tilda Lindstam and Maud Welzen are posing next to the brand’s accessories and the result is simply dreamy.



The photographic duo Mert & Marcus shots another duo, Anja Rubik and Karmen Pedaru, dressed in total royal blue. 2 +2 equals to the brand’s new, simple and chic advertising campaign.



The Italian designer taps model Saskia De Brauw in collaboration for this Spring/Summer’s campaign, also photographed by Mert & Marcus.




For the first campaign under Raf Simons’ creative direction, the designer chose models Daria Strokous, Daiane Conterato, Marie Piovesan and others to represent Dior’s new classic vision in a setting reminding of paintings.



Freja Beha Erichsen stars in the new Spring/Summer campaign, wearing feminine dresses. Photographer Peter Lindbergh captured the cinematic feeling in Universal Studios in Los Angeles.




French glamour and the grand hotels of the French Riviera inspired Olivier Rousteing, creative director of the fashion house, for this campaign/lookbook. Karim Sadli photographed the Russian model Anna Selezneva under the art direction of Atelier Franck Durand.



photos via: fashiongonerogue.com