Gucci shows its charitable character by designing a limited edition scarf, in order to support Amade organization
Text: Maria Meintani
It goes without saying that Gucci, the famous fashion house which was founded in Florence in 1921, is one of the world’s leading luxury fashion brands. Frida Giannini, Gucci’s creative director, is said to be the “fashion Midas”, having a golden touch on whatever she creates. This time, in honor of Gucci’s sponsorship of the Gucci Paris Masters, the prestigious International Show Jumping event, which takes place for its 4th edition in Paris from November 30th to December 2nd 2012, she decided to create a limited edition silk scarf in order to financially aid the “Amade” organization (World Association of Children’s Friends), chaired by Princess Caroline of Monaco, which focuses on the promotion and defence of the rights of children worldwide.
Gucci is also well known for its love for craftsmanship, so the fact that this wonderful silk scarf, which measures 90 cm x 90 cm, is exclusively handmade, does not really surprise us. The pattern was designed by using water colors and it actually marries the symbol of the rosette (from Gucci’s archive) with the iconic Gucci green-red-green ribbon. On one of the ribbons, we can also spot the “Amade” logo. The four edges of this beautiful piece have been finished using an old Italian technique.
In case you would like to own one of those amazing pieces and help “Amade” at the same time, each foulard will be sold at the price of € 280, during the prestigious International Show Jumping in Paris and for two months onward in all Gucci boutiques in the city of light.
The Florentine brand will donate € 20,000 to support the charitable activities of“Amade”.