Damien Hirst x The Row

Text: Yiota Dendrinou

Mary-Kate and Ashley Olsen, founders of The Row, collaborate with the British artist Damien Hirst and the result is an amazing range of luxurious backpacks, starring the famous Nile crocodile rucksack, a sold-out of Olsen’s label.


As the first collaboration in a series of “curated artistic partnerships” that were created by the online fashion retailer Just One Eye, Damien Hirst took the classic rucksack and transformed it into 12 different designs. “We are thrilled to be part of this project with Just One Eye”, said the Olsens. “Their unique approach to artistic collaborations is inspirational.”


The bags’ embellishments refer to Hirst’s famous artworks, such as his Spot paintings and his pill-covered piece “The Void”. The unexpected collaboration has been characterized as a “fascinating study in contrasts” and a portion of the profits will benefit UNICEF.


Photos via experiensense.com