Text: Irene Goufa
Once again, Louis Vuitton makes the difference and presents us this new collection of mini bags in an unexpected way, making a video in Paris, the centre of fashion. Elin Kling, Hanneli Mustaparta and Miroslava Duma are pictured rolling around in Paris, riding bicycles and eating macarons. It doesn’t stop here, the video is also covered with a funny song about the new mini bags! The concept is perfect and smart, because they achieve to present the bags as essential as the macarons and the bikes are for Parisians.
The luxury house tapped Hanneli Mustaparta, Miroslava Duma and Elin Kling to showcase miniature versions of the iconic Alma and Monceau bags. The color palette is mainly pink, orange and red, but there is also the classic brown with the logo. “Louis Vuitton’s mini icons dare you to ditch everything you don’t need, but welcome all you do – keys, smartphone, wallet, lipstick – and still leave room for more! A concentrate of the Art Deco elegance of the 1934 original, the Alma BB is a light weight and ladylike companion from day to night.”
The BB bags are due to come out in January.