When haute couture meets bijouterie
Text: Maria Meintani
The house of Prada is world famous for the pure elegance of its outfits. However, the final touch for a perfectly complete look is -what else- jewels! Their new bijoux line is not their first attempt to enter the fields of bijouterie. Prada’s first jewelry collection launched in 2003 and was mainly based on the same materials they used in their clothing line.
The new 2013 collection depicts the house’s desire to differentiate a little, by going the extra mile and dividing the items into 3 categories: Ramage, Bloom and Charms. Each one is different. All of them are amazing.
Ramage is a french term for the english word “song”. It is used to describe this line’s pieces which encircle our necks and wrists in a way that makes the little ivory and black toned flowers look as if they were moving around.
The name of this category speaks for itself. Flowers are the main feature, coming in many different colors and sizes: Black, white and tortoiseshell mix with green, white and pink. These colorful floral bouquets are made of enamel and are all set in a sculptural frame which gives them a 3D look and makes them look more realistic. The metal points in the links of the chains add an interesting touch.
The RAMAGE and BLOOM collections were presented during Prada’s Spring/Summer2013 fashion show and are also featured in a special advertising campaign, starring model Sasha Pivovarova photographed by Steven Meisel.
Seeing a bracelet and mistaking it for a bunch of casino chips chained together; This is what you think of when looking at the CHARMS collection. Toirteseshell and black round pieces made of perspex and metal which can be either used as single necklaces or decorate your wrists in a bracelet form. These “coins” are decorated on both sides, featuring some clear references to the Prada world: the mouth, the gallery, the rose etc.
In case you fell in love with the above items (and I expect you to have done so), they are already available in Prada boutiques. Just in time for your Christmas wish-lists, don’t you think?