Text: Ioanna Karagiorgou
In the past couple of years there has been a huge buzz in the cyber world, concerning Scandinavian bloggers and their sense of style. Their everlasting winter doesn’t make them blue apparently, but very creative in matters of outfit combinations. The girls there are casually elegant. They usually wear strong and structured basics, sometimes with a sporty touch, and keep a minimalistic approach.
In the Swedish Fashion Week along with Copenhagen Fashion Week, following the undisputed success of Acne there are great upcoming brands presenting their work.
Last but not least, there’s also a recent rise of brands from Denmark, Norway, and, particularly Sweden, which are taking over Europe through their web stores. Check out Gina Tricot, Nowhere, Weekday,