Markus Lupfer x Asos Black

Text: Elisa Day

What happens when the London-based designer, Markus Lupfer, teams up with
the British IT- retailer ASOS.COM? The answer is a 10 piece collection, made
of leather, done in a shattered kaleidoscope print with intricate cutouts, for Asos
Black Label.

Whatever you’ve ever wished for, it’s there. Leather pencil skirts, motorcycle
jacket to die for, matching envelope clutch, platform boots, plus, the designers
piece du jour: the skater dress.

The printed leather is a new territory for the brand but the collection overall is
fresh and Markus was thrilled to open the brand to a different audience and
picture a “slightly different” customer.

“Within this collection we were designing for a combination of our customer and the ASOS customer. A fashion-conscious girl who likes something contemporary and wearable, but with a unique slant”.

The collection launched on ASOS.com, and from all the prints we
saw this season, my vote stands for the kaleidoscope print. Plus, with the price
range, there is nothing more for me to say, than SOLD.