Music ID: Edei

Text: Yiota Dendrinou
Photos:   www.edei.co.uk

Edei, or else known as Emma Deigman which is her real name, is a 23-year-old girl from London and certainly, one of the faces to watch in the future. With her soul voice and cool-hippie appearance, she makes quite the difference in the music scene.

Her career started when she was only 10 years old, as she had the luck to land a role in theWest Endproduction of “Annie” and later the opportunity to sing with Jay-Z. During her teen years Edei wanted above all to be a solo artist and tried very hard to achieve it. In 2009, she got the chance to tour with Girls Aloud around UK and one year later she released her debut single In My Bed.

Apart from her own songs, Edei has made a number of covers, which include Electric Feel by MGMT, Prayin’ by Plan B, Cry me a river by Justin Timberlake and many others, all performed after her personal style. In those videos, she is always dressed casual with skinny jeans, T-shirts, knitted cardigans and all-stars, but the highlights of her outfits are her jewels, the headscarf or hat she usually wears and definitely her long blonde hair.

Edei brings a breath from fresh air in the world of music with her independent spirit, thus she was named one of the bright lights of 2011 by Hello Magazine and has royal support from Princess Beatrice, who thinks that “Edei is an amazing artist and her music is great.”

Her second single is called Loved and Edei herself states that “It’s all about what it means to be loved- like truly, deeply loved for who you really are – not just how you look or what you do.”

As for her tattoo in her arm, it’s the Spanish word Creencia that means Belief and it’s also the title from her favorite song by Gavin McGraw.

Undeniably, be it her effortless vocals, her unique style or her perseverance to success in the music industry, Edei has caught our attention and her future plans are expected with genuine curiosity.

If you want to know more, follow Edei on twitter @edeimusic