Text: Sophia Karagianni
Vans, the first action sports, art, music and street culture company was born in California by Paul Van Doren. The Van Doren Rubber Company manufactures shoes and sells them directly to the public. The first store was located on Broadway Street in Anaheim, California. From then Vans has expanded and increased its worldwide presence.
After a very long wait, Greek Vans-lovers have finally a reason to smile. On the 20th of October, Vans conducted the Grand Opening of the first official Vans store in Greece, located at The Mall of Athens. The opening was an all–day event with street art, skateboarding, photo booth, free giveaways and a live concert from several bands, such as Bangies, Puta Volcano, Lefta Handed Society and Zebra Tracks.
Inside the store one can find the most popular models of Vans shoes and a wide range of apparel and accessories of the brand.
The opening event attracted hundreds of people and it turned out to be a big success, since everybody seemed eager to buy a pair of shoes from the first official Vans store in Athens. We will for sure enjoy having a Vans flagship store in Greece, after all!