This season H&M proudly presents its collaboration with Maison Martin Margiela and they threw a glorious party in New York to prove it.
Text: Mary Giatra
This unique event, happened last night in the Big Apple. Celebrities like Julianne Moore, Sarah Jessica Parker, Alexander Wang, Mena Suvari, Kanye West, Helena Christensen and Selma Blair, were among the guest list of the party which took place in the historical building at 5 Beckman Str. in the Financial District of Manhattan. The house of Martin Margiela believes in presenting its work in a way that is out of the ordinary. And so they did!
The guests had the chance to see the collection through dance and art installations. The dance company of Anne Teresa De Keersmaeker performed in the clothes upon a white sand-lined floor space with a contrasting background and that was probably the highlight of the evening. Sculptures, light installations, video art and photography were among the art pieces which were created especially for the event. Wild and deserted, the building participated as well. The nine-floor property with crumbling facades and peeling paintwork was the perfect stage for the brand’s signature deconstructionism and general aesthetic. It was a night full of surprises and the pieces of Maison Martin Margiela for H&M were presented in the most original way.
Sarah Jessica Parker
Julian MooreHelena Christiensen
The Maison Martin Margiela with H&M range launches online and in selected H&M stores worldwide on November 15.